For PR management pupils: category of PR texts and features of utilizing PR articles
Category of PR texts
After we touched a little from the peculiarities of writing Public Relations texts, it is time to speak about the kinds of PR articles. Fortunately, right here we have been anticipating new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the kind that is old launch relates to the group of image texts. Regular publication of data guides can develop an image that is certain a product, service or business.
- Having less press announcements is the fact that its audience is always extremely tied to the group of interested professionals: it is difficult to imagine a typical resident who opens the web site of their favorite newsprint later in the day after finishing up work, however a profile resource that places pr announcements on the net.
- 2. Interviews. a pleasant feature of pr-text into the format of “interview” is the fact that it is possible to separately prepare a “convenient” selection of concerns, avoiding any unnecessary subjects. Or especially concentrate on uncomfortable concerns, without looking forward to them (in a more situation that is uncomfortable become set by opponents.
- Image interview allows you to definitely tell about a person that is specific and about the company, product, service and so on. PR-copywriting also assumes this structure regarding the interviewing, if the questions when you look at the text foresee the concerns that usually arise from the reader.
- 3. Image text. Usually, the writing of image articles is dependant on the answer of some socially significant problems or defines procedures being interesting to the audience. Types of PR-texts of this kind:
- How company N built a new play ground
- the way the workers of business N participated within the Sabbatarian
- business N has bought equipment that is new allows creating much more helpful juices
- The management of business N made a decision to subtract 10% of this salary into the Peace Fund
- N team took place that is first town tournaments.
- 4. Biography. This variety of PR-texts should create a confident image of the certain individual, be it a politician, sportsman, singer or someone else. Image biographical texts are described as the truth that right here, combined with the PR that is usual often meets his “black” other. You may already know, dirtying a person is always easier than whitewashing.
- 5. Analytical (expert) text. The singularity of image analytical articles is they might not also point out a man or woman, company or solution. For instance, you will find on the net excellent overview material, telling concerning the development styles of Russian-language solutions for producing landing pages.
- The material is lively, appropriate, advertising notes in it are not at all. The thing that is only reveals in this text is a clear image “trace” – the signature at the conclusion of the content.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. Your website is so-and-so”.
- this indicates to be always a trifle, but the reader already has a particular impression: “Yeah, then in this “Landing +” they know a lot about good landing pages” if everything is interesting, professional and on the shelves,. And also if the reader will not immediately go directly to the site for the service, he can curently have a specific opinion that is positive.
Advantages of choosing PR articles
- As you know, nobody will have bought the writing of PR-texts, if there was in fact no pro from their store. Happily, there clearly was. And considerable! Below, we attempted to recall the main advantages of which image materials are valued.
- Relative cheapness. The cost of writing a solid pr-text for the world-wide-web is many times less than your order of advertising on tv or producing a video clip. Together with keeping of such materials on line is going to be much cheaper. In case it is a question of pr announcements, they could be put at no cost, spending entirely on creating content.
- Durability. Then all actions will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The affordablepapers™ keeping of PR articles on the net is, or even forever, very long.
- Do not forget, the materials (with links) are indexed by the major search engines, which significantly boosts the frequency of reference to the brand name (solution, business) on the net. Cumulative effect for action. Well, we have to not forget concerning the development of the “trust” associated with site and targeted prospects who stumbled on the business’s web site from direct links.
- a huge market. Today you can easily write PR-articles on any subject, firmly understanding that they’re going to still speak to their visitors. Profile sites on the internet are sufficient for materials to get their market.
- Increased confidence. Unlike marketing articles, which are generally sensed by visitors skeptically, PR-texts are interesting towards the reader in by themselves. Consequently, the information that occurs in image articles, causes your reader way more confidence.
A tiny epilogue
- PR-text is a tool that is really powerful enables you to solve virtually any issue of image character. Proper utilization of OL articles can perform what you will perhaps not attain, even the most expensive marketing.
- Image articles remove the boundaries regarding the audience’s distrust, which will be the primary and property that is absolutely unique of PR copywriting.